The quote I choose to analyze was 768:
"Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images."
-David Ogilvy (1911-1999), Ogilvy on Advertising, 1985
After first reading this quote, I thought of little children watching commercials of the remote control helicopters or airplanes to only find out its a complete sham. The quote goes with the concept of not believing everything you hear. When Ogilvy says "They are tasting images," implies they are only tasting what they have been told about those certain drinks, not what they actually taste like. Even though the two drinks are the same, the people tasting them think they are different because they were told they were different. The way the drinks had been advertised to the people majorly affects their opinions of the taste of the drinks. Jack Daniel's might have been advertised with extremely happy people that seem to be really enjoying the drink while Old Crow might have been advertised with not as happy people. The quote "seeing is believing" helps demonstrate Ogilvy's point of "They are tasting images." The people saw other people enjoying a certain drink more than the other, so when they were told they were drinking two different drinks the people thought of the advertisements of the drinks and based their decisions off that.
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